History
Waterford Partners has assembled a talented team focused on service, market intelligence and media in both the public and private sectors.
The firm is led by Valerie McIlroy, with over 35+ years of experience in sales, marketing, media and business operations. Internationally recognized as a strategic thinker and visionary, under her leadership the firm has developed many successful strategic partnerships alliances. Her career reflects a broad range of executive roles with multi-national organizations such as Gannett, CBS Outdoor (OUTFRONT), Cara Operations Ltd, Merck Pharmaceuticals and Bell Canada.
Management
President
Valerie McILROY
Valerie has extensive consulting experience in Telecommunications, Publishing, Media, Medical Diagnostics, Retail & Food Services, Commercial Real Estate, Municipal by-law signage & location Services, Healthcare, Technology and Financial Services. She has contributed to the curriculum development for Ryerson University’s Retail Management Program. As Cara Foods’ Chief Marketing Officer, Val was recognized by Marketing Magazine, as Canada’s Marketer of the Year.
Business strategy and full project management are key strengths. She has been consulting with municipalities for over 15 years on a variety of media driven / revenue sharing projects, including transit, street furniture, public square, large format digital, sponsorship, asset valuation, contractual terms, compliance and audits, procurement management and implementation.
In addition, the Waterford team include staff and associates in the financial analyses, market intelligence, branding, media valuation, fairness commissioner, urban planning and real estate sectors. Our corporate, government and not-for profit competencies are regularly substantiated by our valued clients.